Bright idea: Lighting company rebrands itself, goes ‘green’ – The New Haven Register

Nov 30th, 2009 | By | Category: Energy Conservation

sylvanWEST HAVEN — Allison Schemitz Schieffelin will forever hear her dad’s voice: “Innovate. Differentiate. Educate.” Her father, the late Sylvan R. “Sy” Shemitz, was a lighting designer who in 1977 founded Sylvan R. Shemitz Designs Inc., a company whose engineers created elliptipar, a line of asymmetric reflectors that can illuminate surfaces evenly — no matter how broad or tall — with few fixtures and low energy costs.

via Bright idea: Lighting company rebrands itself, goes ‘green’ – The New Haven Register.

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