Center for Business and the Environment at Yale – Events

Mar 5th, 2010 | By | Category: Energy Conservation, Energy Efficiency

The Concept Clinic is a forum designed to provide consultative advice to an enterprise in the earliest stages of development. In this case the panel will provide feedback on the concept behind the creation of Earth Marketsboth in terms of its business plan as well as being an example of an emerging class of social ventures, largely “ahead of their time” initiatives, usually ahead of funding, but wrestling with similar issues that would face any emerging enterprise.

Earth Markets is a social venture that develops residential energy efficiency projects that provide cost savings to consumers, reduce energy usage and reduce greenhouse gas emissions. Their mission is to accelerate the diffusion of energy efficient and clean energy technologies into the residential sector by combining community-based marketing and social networking strategies with environmental markets and finance. Earth Markets marries a consumer-focused community marketing and social networking approach on the front-end with an environmental markets and finance approach on the back-end. They strive to make it affordable to bring energy efficiency technologies into the homes of a community. Their goal is to start a conversation with households in a community and build a relationship with them around sustainable energy usage, moving them up the “food chain” of smart energy behaviors and technology solutions over time.

Their services in the residential energy efficiency space include:

  • Program design and implementation;
  • Community-based marketing program development;
  • Innovative financing strategies;
  • Aggregation of residential energy and demand savings; and
  • Public policy development.

Earth Markets follows a “People – Planet – Profit” business model.

The Presenters
Kerry E. O’Neill
Co-Founder, President and Chief Executive Officer
Kerry is an executive with over 20 years of progressive management experience in diverse sectors including direct marketing, e-commerce, business services, and educational services holding increasingly senior roles in operations, strategy and marketing with firms such as Cendant Corporation and Clayton Holdings. As CEO of an online division of Cendant, Kerry oversaw all aspects of the business, including the carve-out, spin-off and creation of an independent company with an overhauled strategy. Kerry is adept at developing new business models and aligning strategies and operational plans – especially during periods of market disruption – including translating concepts into viable growth strategies; establishing operational excellence to support sustainable growth; and planning and executing business development campaigns that improve market share and financial performance.

Kerry earned a BS in computer science and engineering from MIT and a masters degree from NYU’s Interactive Telecommunications Program. She has conducted extensive research on the energy efficiency sector, utilities, regulatory frameworks, and emerging environmental market schemes.

Bryan Garcia
Co-Founder, Chief Community Officer
Bryan is the Program Director of the Center for Business and the Environment at Yale, Co-Editor of Carbon Finance: Environmental Market Solutions to Climate Change, and former Director of Energy Market Initiatives for the Connecticut Clean Energy Fund. Bryan was the designer of the DOE-EPA award-winning Connecticut Clean Energy Communities program that was financed by a renewable energy credit trading program he devised while at the Fund.

Bryan has a Masters in Environmental Management from Yale, and MBA and MPA from NYU, and BS in Political Economy of Natural Resources from UC Berkeley. In addition to his passion for engaging citizens to take local actions on climate change, Bryan serves(ed) on various advisory boards including SmartPower (treasurer), Climate Culture, Connecticut Green Building Council (chairman), The Climate Group, the Clean Energy States Alliance, and the Connecticut Hedge Fund Association.

The Panel
Peter Rothstein
Senior Vice President of the New England Clean Energy Council
Peter leads the Council’s Energy Innovation Consortia project and other innovation-stage initiatives, including the Council’s Clean Energy Fellowship Program. Peter has many years of venture, entrepreneurial, executive and deal experience across the cleantech venture market. Previously, Peter was part of the Flagship Ventures team, a leading seed and early stage venture capital firm in Cambridge Massachusetts, and founder of Allegro Strategy, a consultant, advisor and interim executive with early-stage cleantech start-ups. Peter has been in early-stage deal or executive roles with a number of cleantech companies, including Mascoma, Planar Energy Devices, Ze-gen, Novomer, Boston-Power, and Mechanology. Peter is actively involved in a range of leading cleantech and entrepreneurial organizations, including the National Renewable Energy Lab’s VC Advisory Board, catalyst to MIT Deshpande Center solar and energy storage MIT projects, and a Board member of the MIT Enterprise Forum of Cambridge.

Lauren Caplan
Counsel to Investment Management Company for Nonprofits
Lauren is Counsel to an investment management company for nonprofit institutional investors and was previously an Associate at Chadbourne & Parke LLP in New York and London, focusing on corporate transactions and project finance. Before becoming an attorney, Lauren was a Legislative Correspondent for Senator Jon Corzine and National Director of Project HEALTH, a nonprofit committed to breaking the link between poverty and poor health. Lauren recently presented her paper, “Regulating the Levers of Globalization: Integrating Corporate Social Responsibility into the Capital-Raising Process” at a conference in Copenhagen and is interested in ensuring that the capital-raising process accurately accounts for the economic and social risks posed by climate change.

Mary Howard
Social Venture Consultant
Mary is a consultant to social ventures, including Village Energy, a hydro electricity generating venture that supplies rural Honduran villages and is a winner of grants from NCIIA and the Gates Foundation. She is on retainer to the state of New Jersey and has worked for both the states of Massachusetts and New York to coach their high potential technology ventures to accomplish growth milestones including public and private fundraising and product development and distribution alliances. These ventures include GreenRay Solar, ecoFiles, NextGen Technologies, Edge Therapeutics, AcquiSci, and SpeechtoText, Mary sits on the board of the MIT Enterprise Forum New York Chapter, is an Instructor at Parsons School of Design for social venture projects, and is an Advisor to Pratt Institute’s Center for Sustainable Design Studies.

via Center for Business and the Environment at Yale – Events.

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