Colorful buses will not make Hartford competitive. A new, catchy slogan will not change the business landscape. Dyeing the Connecticut River oxblood red might earn notice on NPR’s “Wait, Wait, Don’t Tell Me,” but do nothing to bring new jobs and opportunities to Hartford. Successful rebranding and marketing Hartford and its region ultimately demands substance. .. From a marketing perspective, the very first thing to do is to rename Bradley Airport. The second major infrastructure objective is establishing truly high-speed commuter rail connection with Fairfield County and New York City. Fred Carstensen is a professor of economics at the University of Connecticut and director of UConn’s Connecticut Center of Economic Analysis.
Read more here: Making Hartford and Connecticut Competitive – Hartford Courant.