Connecticut’s history, not its environment, is front and center in tourism branding campaign

May 15th, 2012 | By | Category: Business

Gov. Dannel P. Malloy seems to have ignored large sectors of the economy in deciding to tout Connecticut’s historical gems over elements of its environment in rolling out the state’s much-anticipated branding campaign, part of a $27 million initiative they hope will generate three times as much in tourism revenues over the next two years.

Leave a comment and tell us what sector you’re in and why you think Connecticut’s tourism campaign should have considered you.

Dubbed “Still Revolutionary,” the campaign banks on the appeal of Connecticut’s history and promotes the state as a haven for innovators.

Malloy, addressing an audience at the Old State House, said the campaign “ties into how we want to be perceived by the rest of the world.”

For more on this story, visit: The Day – Connecticut’s past is its future in tourism branding campaign | News from southeastern Connecticut.

HARTFORD (AP) — Connecticut is using a new marketing strategy to boost tourism that draws attention to the state’s role in the Revolutionary War.

Gov. Dannel P. Malloy unveiled on Monday a “Still Revolutionary” Connecticut brand, part of a two-year, $27 million state marketing initiative.

For more on this story, visit: State unveils 2-year, $27M tourism campaign – NewsTimes.

Connecticut is looking to its past to ignite the state’s tourism industry.

“Still Revolutionary” will be the centerpiece of a new branding campaign unveiled by Gov. Dannel Malloy Monday. It is part of a two-year, $27 million marketing initiative. The campaign will include TV and radio commercials as well as print and digital advertising.

For more on this story, visit: Gov. Unveils “Still Revolutionary” Tourism Campaign | NBC Connecticut.

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