Chipotle Promotes Self, Better Farming Practices With (‘Eerie’) Video

Sep 16th, 2013 | By | Category: Featured Story

The fast-food chain Chipotle has produced a beautiful, haunting animated video that depicts industrial-scale farming as a scourge of the animals and people who inhabit the commons.

The short film, titled “The Scarecrow,” follows a scarecrow through a nightmare world of factory farmed foods while an emotionally dissonant cover of “Pure Imagination” from “Willy Wonka and the Chocolate Factory,” performed by Fiona Apple, plays overhead. The clip is sure to produce uncomfortable feelings in viewers who are wary of any major corporation’s attempt to portray buying its products as an act of humanitarianism.

For more on this story, visit: Chipotle Promotes Self, Better Farming Practices With Eerie Video – Truthdig.

 

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